The return of the defluencer
Opinion celebs are all over the internet preaching about the new normal. This knowledge race, much like the snowball effect, feeds on the snowflake matter. Where is the finish line? Nobody knows for sure - snowball is rolling, most likely all the way down. You can't really blame a content-starved, FOMO sensitive influencers for serving that COVID realness. Apocalypse or not - they have been living on crumbs. And that is so tough. Now - let's cut to the chase - as the OG of 'no-content/no-followers' paradigm I proclaim: I shall become a digital star. Let me tell you a story of how my defluencer mission has almost been stopped by the Instagram. You know how I take pride in having my 300 followers. Small, exclusive, almost boutique like group of kindred spirits, family and progressive friends of my mum. Lord have mercy - how I celebrate when one of those 'face in the frame' pictures hits more than 50 likes. Did I suffer from harsh critiques t...